Palermo

Palermo is a barrio or neighborhood of Buenos Aires, Argentina. It is located in the north of the city, near the Rio de la Plata.

Palermo Soho

Palermo Soho is a small area of Palermo Viejo around Plaza Serrano (officially Plazoleta Cortázar) near Palermo's south-western edge.
It is a newly fashionable area for fashion, design, restaurants, bars, and street culture.
The atmosphere in many cafés and restaurants strives to be "alternative", which makes this area of the city especially popular with young, upper-middle-class Argentines as well as foreign tourists looking for a "hipster" neighborhood.

Palermo Hollywood

In the mid-nineties a number of TV and radio producers installed themselves in the area between Córdoba, Santa Fe, Dorrego, and Juan B. Justo Avenues in Palermo Viejo. For that reason, this part of the neighborhood began to be called "Palermo Hollywood".

Currently, it is best known for the concentration of restaurants, sports clubs (such as Club Atlético Palermo, the oldest one), cafés, and an active nightlife.